This is a brave strategic shakedown by one of the most iconic brands on the planet. And everybody know how it is hard to sell brave ideas to big clients. It’s not just another campaign, it’s a game-changer for the whole industry.
If people experiencing homelessness can’t access dentists, we have decided to bring the dentists to them. Presenting, the “LINE FOR CHANGE”, a bus line with iconic London’s double decker busses onboarding full dental care equipment and volunteer dentists, to help people experiencing homelessness one stop at a time.
Italy is a dream destination and to prove that the airline that carries its colors is too, we show you in this global launch of the brand that everything you are looking for in the country is already on board ITA Airways planes.
Gatorade is the world's leader in the sport drink market. However, their budget to advertise in Brazil is fairly modest. Our challenge was to get attention from the soccer audience without spending millions on a 30-second spot to run during halftime? Instead, we literally had a cool idea.
This print campaign illustrates that no matter how hard times get, our optimism and smiles, no matter how hidden, always help us go through.
Inspired by the insight that a relationship starts to get serious when you leave a toothbrush at their place, Colgate has created a limited-edition toothbrush to help this step towards commitment easier.
Kids have an extraordinary ability to find joy and laughter in the simple things. On average, they smile more than 300 times a day. While adults, on average, smile less than 20 times a day (Martin & Kuiper, 1999). This interesting insight was the inspiration behind the Colgate Smile Master Class series. We invited kids to be the instructors and teach grown-ups how to smile more.
This was the first-ever equity campaign for Colgate. It started in Europe and spread to all regions, becoming a global campaign.
Colgate stands for optimism in action and wants to champion those who smile against all the odds – a smile that is never just a smile but a greater force capable of changing your life and the lives of those around you.
The campaign deepens the message and will be followed by a wider release across key European markets. The full-length documentary stories are available digitally, giving the audience a chance to dive deeper into the beautifully crafted stories behind the smiles. The ‘Smile Stories’ digital hub host Colgate’s complete library of stories.
To show the reliably, dependably and efficiency of SEDEX, the express courier service by Correios, we created a film campaign with quick one scene spots. Each of which emphasise what SEDEX is all about: fast deliveries.
This was the first time Brazil created a Global campaign for Telefonica. They need people to see how fast their 4G was, so we used Rafael Nadal to show his trajectory from a promising kid to world's #1. As well as spot that features the light speed growth of a girl as her dad pushes her on a swing.
Protex To Go inaugurates a new way of relating to the brand through a unique experience. We transform stickers into portable soaps that can accompany South African children wherever they go. It's the experience that makes the communication possible.
Embratur (Brazilian Tourism Board) wanted to put Brazil's famous sun in a box and send it to each european citizen so they could feel how warm Brazil is during their winter. So we came up with a solution: a transit shelter ad with the image of one of our beautiful beaches, equipped with a powerful heater under the image of the sun.
Mizuno wanted to launch its Morelia Neo as the lightest football shoe ever. But, in a market where every brand is saying they have the lightest football shoe, Mizuno needed people could experience their shoe. So, we created a print ad and a media strategy with a low investment that was surprising enough to interact with the target audience, and translate the main attributes of their product.
Campaign for a Brazilian Super Glue brand.
Since the Cazuza's hit "Exagerado" never had a proper music video, we thought it was time to fix this mistake. So, along with the music video on Youtube, we developed a second-screen experience synchronizing user's phones with Google Chrome so that they could interact with the story with their smartphones.
To know more about Cazuza click here.
The Experience
The Case Study
The Music Video
